Taking a Taxi to Success - The Tony Norbury Story

Tony Norbury with Award

The department of Business, Innovation &Skills (BIS) has set up a system of awards for those who have made an outstanding contribution and commitment to workplace training. It was organised on their behalf by UK Skills.

Tony Norbury used to be a taxi/private hire driver on the Wirral. He has now been with Merseytravel for over 3 years, and now works in the training development arm of the company – Merseylearn as Transport Learning Support worker as part of the unionlearning funded initiative Merseylearn in partnership with Unite the Union

How are these two related? Well, guess who got an award from BIS??? Yes Tony.

You could say that Tony has had a very ordinary life. He started work doing YTS schemes in ASDA & Cammel Lairds, moved on to work for Vauxhall motors as a junior operator. He did this for around 6 years. From there he decided to join the publicans’ trade and worked as an assistant manager for about 3 years with Whitbread until 1992. He then started work as a taxi/private hire driver on the Wirral. Nothing out of the ordinary you would have thought.

Tony went to the local school in Rockferry. He left at 16. He is married to Janice Claire, they have 6 children – 3 still at home and supports Liverpool FC & Tranmere Rovers. He helps with local children’s football teams and is into fitness and running; - nothing strange there then.

He is also an active trade unionist in Unite the Union, and chair of his local branch of the Labour Party. You may say that this social attitude is sadly less common these days. As a trade unionist he goes to branch meetings. Boy, are his colleagues glad he does.

One issue that kept raising its head each year was that of new temporary drivers being taken on each Christmas. There had poor private hire and taxi knowledge and skills. This was no fault of their own as they were inexperienced in many aspects of taxi driving. It caused problems for all. Regular customers were being put off by poor customer service and practice. New drivers were putting themselves and customers at unnecessary risk through ignorance of best practice. This was bad for both new and experienced drivers and the employers in the long term and the regular customer base was being lost.

Following a particularly heated discussion at the branch, members got together and raised the issue with the regional officer for passenger transport - Andy Robertson. Tony Woodley (an officer at the time) suggested that a delegate should go to the consultation group for Transport Planning – the ‘Integrated Transport Forum’.

What Tony said was

                        “Having done the job for 15 years, me and the members could see the need for more professional working practices, training and knowledge.”

From this small acorn a great learning oak has grown.

Tony took up the challenge. The forum listened and saw the sense in addressing these problems. The Taxi Task & Finish group was given the remit of developing vocational & non-vocational training for Taxi & Private Hire drivers licensed by the 5 Licensing authorities of Liverpool; St Helens; Knowlsley; Sefton and Wirral. Tony became a driving force so to speak.

It wasn’t all plain sailing of course. The Licensing Authorities were so keen on raising driver skills; they wanted to rapidly introduce it for existing drivers as well as the new ones. This caused a level of concern by some of the experienced drivers – especially at the thought of sitting a test after years away from school and education.Tony Norbury at work in Merseylearn

Many drivers were re-introduced to learning when the ‘Move–on’ scheme started offering short courses around skills for life (SfL). This was training around working with numbers, computers and writing skills. Many signed up to be able to help there children or just for their own benefit with new technology. The drivers learned that learning was very different from how it used to be. No longer sat in the classroom behind desks all the time, and that there was always support through assessments and tests. That fear element of the unknown was lost. Drivers realised that training would be supported until the qualification was gained.

All through this process tony has been at the centre, the link between the company, training providers and the workforce. He knows at first hand the issues of being on the road.

Because of Tony and the team, training is also linked into formal qualifications like NVQ, VRQ and BTEC. Support and finance was pulled in from the Train to Gain (T2G) scheme and from the Learning & Skills council (LSC) Go-Skills. It has become a win-win-win situation for the drivers, the company and the passengers around Merseyside.

Tony said to me

                “It is very important as a union activist and rep that the people I represent – mainly private hire drivers – got the training opportunities they need. This is both for themselves and their health & safety and for their customers.”

The drivers win because they are confident in there knowledge and skills of health & safety; the law; customer service, and what to do when things go wrong. The passengers win because they are safer, have a better experience and have confidence in the driver. The employers win because they have a skilled workforce, happier customers and a growing customer base.

The union wins because we get the chance to show how a workforce working together can achieve real positive benefits for members. After all, the union was where it got started.

Tony wins because his hard work and innovation to getting training embedded in this widespread workforce, has been recognised by this award within the North West region. He was presented this in a grand event held in Manchester, and was given his award by BBC presenter Ranvir Singh.

On the strength of this win, he has been nominated for the National Training award to be held down in London. His colleagues in Mersey travel and the union wish him the very best of luck with this. Should he win the National award it would only be his just dessert.Stephanie, Tony Norbury and Andy - the merseylearn team

He told me

“What is special is to see an individual driver grow and access training through the system we set up. They may have had no previous qualifications and you can see their confidence grow.”

The bottom line is that over 1000 taxi & private hire drivers have now achieved a level 2 relevant qualification.

People in Merseyside can be rightly proud that they have some of the best prepared and knowledgeable drivers in the country. Indeed other areas are looking at Merseyside as the model for the way forward.