"Magnificent" response as 450,000 emails urge Diageo shareholders not to throw Scotland's workers onto scrapheap

26th August 2009

A massive internet campaign to get Diageo to think again about its plans to throw hundreds of Scottish workers on the scrapheap has got off to a phenomenal start.

A staggering 450,000 emails from concerned members of the public have already gone to Diageo's leading shareholders, urging them to use their power to prevent the firm from betraying the people of Scotland, the country so proudly associated with the drinks giant's world-famous Johnnie Walker whisky.

By the time Diageo announces its yearly profits tomorrow (Thursday, August 27th), it is expected that nearly 500,000 emails will have been sent to shareholders in the world's biggest drinks company as part of a campaign to target investors launched by the workers' union Unite only days ago. Diageo is expected to announce a profits jump above last year's £2,236 million surplus, calling further into question the rationale for shedding jobs to "cut costs".

Unite's digital campaign involves engaging supporters around the globe, asking them for their help in lobbying 204 of Diageo's main shareholders, including well-known names such as BP, UBS, British Airways, Sun Life, Edinburgh city council and international investors such as the Toronto Dominion Bank and the Abu Dhabi Investment Authority.  Supporters have been emailing the shareholders in their thousands urging them not to abandon 185 years of success in Scotland.

According to Len McCluskey, Unite assistant general secretary, the public response has been tremendous: "Support for these workers across the UK and internationally is magnificent and continues to grow.  This response demonstrates the strength of feeling about these plans. People in their droves are telling Diageo that what it is doing, in seeking to throw loyal workers on to the scrapheap to turn yet even more eye-watering profits, is simply unacceptable.

"It is not too late for Diageo to change its mind.  It produces much-loved products and its association with Scotland has done it proud, so we urge the Diageo board and its shareholders to think again and reward the loyalty of its Scottish workforce by abandoning its plans to betray them. 

"This campaign shows that the public is on the side of these workers and Diageo must make no mistake, Unite will continue to use every weapon at our disposal- in the virtual world and on the shop floor - to keep these men and women in work."

Unite's digital campaign is raising worldwide awareness of Diageo's plans to close its historic Johnnie Walker site in Kilmarnock, close its distillery and cooperage at Port Dundas, slash jobs at its bottling plant in Glasgow and transfer its drivers at the Hurlford and Elgin plants to a third party on poorer terms.

All of these plans suggest the company is not serious about a long term future for its other Scottish workers, including those at its Shieldhall and Leven plants.

Later this week Unite will be taking its campaign to halt the restructuring plans to Gleneagles where the Johnnie Walker Classic Golf Tournament gets underway.  Next Wednesday (September 2nd), a specially-convened debate on Diageo's restructuring plans will be held at the Scottish parliament.

ENDS

For further information, please contact Pauline Doyle, Unite Head of Campaigns & Media, on 07976 832 861

Notes to Editors:
One typical letter to shareholders said:

"As you will know, Diageo is currently trying to implement a disastrous strategy of closing the Johnnie Walker facility in its traditional home in Kilmarnock, devastating the local community, but also damaging the Johnnie Walker brand.

"They are also threatening a dangerous strategy of closing the distillery & cooperage at Port Dundas in Glasgow, cutting jobs at Shieldhall and contracting out the distribution facilities from Hurlford and Elgin. To do this to a business that is perfectly successful, even in the current economic climate, is not only a total dereliction of corporate responsibility, but also a huge gamble - with your money.  Diageo's plans have been met with opposition across Scotland - involving not just the trade unions but communities, politicians from all political parties, the Scottish media and the Scottish government.

"This opposition is now spreading internationally. Tens of  thousands of people have already signed petitions and letters to Diageo CEO Paul Walsh calling on him to scrap his plans - I now want you to take action as well. As a shareholder, you have both the power and responsibility to stop this.

"This is a business that works - and has made a profit of £2 billion. Please demand that Diageo's management reconsiders this reckless plan."


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